Charity explainer video production

Animated explainer videos come under many names: brand stories, animated informational videos, infographics, 2D or 3D animation, computer animation, and motion graphics. All of these sit under the umbrella of explainer video production, with the choice depending on your goals, audience, and budget. We can help you decide which format works best for your cause.

In short, you do. It's your video. We sign over full copyright, so the assets we create are yours to use however you wish. Many charities repurpose elements in campaign and fundraising materials, giving even more value from their explainer video production.

This is one of our most common questions. To make things simple, we've created a full explainer video cost guide with examples and price ranges. As a benchmark, a professional explainer video production typically starts from £10K–£25K+.

Absolutely. As a full-service animated explainer video production company, we manage every stage, from concept and scripting to animation and sound design. Our collaborative process means the final video reflects your brand and mission while delivering results.

Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll ensure the script doesn't include any colloquialisms or phrases only UK audiences will understand. We'll translate the script into your chosen language, provide VO samples, then retime the video to match the intended script pacing.

Yes. Explainer videos are versatile. They are most effective at boosting website conversion rates, but a single animated explainer can also fuel social media campaigns, donor presentations, events, onboarding, and fundraising appeals. The best results come from a strategy tailored to your goals.

Most animated explainer videos take 6–8 weeks from kick-off to final delivery, covering scripting, storyboarding, animation, and revisions. Need it faster? We can streamline the process to meet tighter deadlines, such as an awareness day or appeal launch.

Yes. In Discovery, we'll explore how you plan to use your video. We often create short looping snippets for social media, which tend to outperform posting the full video. We'll recommend the best mix depending on your audience and platforms.

As many as you need. Unlike many animated video production companies that cap revisions, we ensure you're happy at every stage of the process. The only caveat: once a stage is signed off, reworking it later may incur extra costs. Thanks to our process, this is rare.

In most cases, under 90 seconds. This gives enough time to capture attention, explain your cause, and drive action without losing your audience. That said, the optimal length depends on where the video will live and its role in your overall strategy.